About Heather Scott

This site is an independent editorial publication focused on digital marketing in Canada. It covers how digital marketing works in practice, how performance is measured, and how organizations make marketing decisions within Canadian market conditions.
The content examines digital marketing strategy, performance marketing, and platform behavior with an emphasis on structure and reasoning rather than tactics. Digital marketing in Canada operates within specific regulatory, economic, and competitive constraints, and marketing strategy must adapt to those realities.
The goal of this publication is to explain patterns, frameworks, and outcomes in digital marketing. By separating analysis from services, the content remains neutral, informative, and focused on improving understanding rather than promoting solutions.